Product Description
1901 Irn Bru is based on a 100-year-old recipe found in the company archives. It is old and unimproved, containing no caffeine and using only sugar for sweetness, distinct from the modern recipe which contains 32 different flavours.
Key Information
Brand Story
AG Barr is a 150-year-old Scottish soft drinks pioneer, founded in 1875 by Robert Barr in Falkirk and cemented as a household name by Andrew Greig Barr in 1892. It is best known for launching the iconic Irn-Bru in 1901 and has grown into a major business.
