Product Description
The Gin of the People. A true umami styled gin using girolle mushrooms. They provide a light fruity and peppery note, with a hint of apricot, paired with the delicate earthy woody notes of patchouli. This gin celebrates California's role in the establishment of the hippie movement, while allowing us to create a clever joke out of nothing more than an apostrophe.
Key Information
Brand Story
Any reasonably conceited TV presenter or Hollywood actor will eventually have a go at making a gin. It's a bit of a lush's drink, and easier than whisky (no need to hang around for 10 years) and more interesting than vodka (which has no flavour, and is pointless). I was conceited enough to try it. But, in my defense, my gin really is mine, not a cynical branding exercise.
