Product Description
Our ideal IPA wasnt on the menu, so we made it. Resisting piling up a variety of hops like toppings on a burger, we held the pickles and did things our way. Sandwiching together light malts, clean Cali ale yeast and early harvest Simcoe hops. Just what the brewers ordered.
Key Information
Brand Story
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born.
