The only vodka that calls on the expertise of a Maitre de Chai, or Cellar Master - a man named Francois Thibault. His skills help bring out the best from 1% fine French wheat from La Beauce, a five-step distillation process and the artesian spring water naturally filtered through Champagne limestone - the elements which come together to produce a vodka which captures the essence of the region.
Grey Goose Vodka was distilled from thin air in the summer of 1996 as a concept with no distillery, no bottle and no spirit. Eight years later, with sales somewhere north of 1.5 million cases, it was bought by Bacardi for a reported US$2 billion.