Campari is an alcoholic spirit obtained from the infusion of bitter herbs aromatic plants and fruit in alcohol and water. The history of Campari began in Novara in 1860, with the invention of the original recipe that is still in use today. Campari is the essential ingredient in the Negroni.
Driven by his Red Passion, in 1860 Gaspare Campari invented a liquid so distinctive and revolutionary, it has not been altered since. The creativity and passion of Gaspare and his son Davide were so strong, that their genius lives on through the brand, the liquid and those that it inspires.