Product Description
All foreigners think it rains constantly in England, so we've turned that belief into a distilling and marketing opportunity with a gin that invokes experience of breathing in the heady scent of freshly wetted pavement. We've combined beetroot with lovage, bay, orange, and ginger to create a gin with light notes alongside earthy tones that give an almost umami quality to the gin - and instantly invoke the majesty of our Sceptred Isle.
Key Information
Brand Story
Any reasonably conceited TV presenter or Hollywood actor will eventually have a go at making a gin. It's a bit of a lush's drink, and easier than whisky (no need to hang around for 10 years) and more interesting than vodka (which has no flavour, and is pointless). I was conceited enough to try it. But, in my defence, my gin really is mine, not a cynical branding exercise.
