Product Description
The Red Bull Ice Edition: The Energy Drink with the exceptional taste of blueberry, vanilla, and icy-fresh notes of eucalyptus.
Key Information
Brand Story
Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born - energy drinks.
