Red Bull Sugarfree gives you wings while balancing a busy day between work and gym or during fun nights out with your friends. Whenever you are in need of a boost.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category-Energy Drinks-was born.