Product Description
Wheat beer is an inseparable part of Belgian beer culture. No surprise then, that, after the success of the Vedett Extra Blond, the Vedett Extra White saw the light of day, in 2008. The thinking seems to have been that a premium pils should be complemented by a premium wheat beer. And rightly so.
Key Information
Brand Story
Vedett is a huge success in Belgium, Brewed by Duvel Moortgat and launched in creative hotspots of Brussels. What followed was a UK launch and an imaginative and creative marketing campaign that captures the essence of the brand and its unique proposition of the back label. The bottle has a quirky, retro style front label but it is the back label that the brands core message can be found.
